We see innovation as a force for shaping a better future – do you? With a strategic, value-driven and user-centred approach, we support you from identifying the right problem to successfully implementing a business model.
Exploring possibilities
Design Thinking is a method for solving complex problems and generating innovative ideas. It is founded on the belief that outstanding innovations emerge when human needs and motivations are placed consistently at the centre. Solutions are created, tested and implemented through an iterative, hands-on creative process carried out by interdisciplinary teams.
Together with our clients, we apply Design Thinking to drive innovation processes. Using design sprints, we help them generate tangible results in a short time, test these with users, and improve them iteratively.
For us, Design Thinking is the essence of our work: interdisciplinary, human-centred and creative.
Make Your School // Developing an educational program that brings creativity and innovation into schools
Frankfurt City Library // A participatory innovation process with young people in Frankfurt and the transformation of a former library bus
Nachhaltigkeit & Innovation
Climate change, biodiversity loss and social inequalities are the consequences of today’s linear economic model. Scarce and valuable resources are extracted, consumed and then discarded.
A more sustainable economy calls for a transformation towards circular systems , in which resources are used and reused over the long term, inspired by nature’s example.
With our Circular Design Sprint formats, we help you create circular innovations through a strategic design approach.
Understanding people and their needs
An innovation is only successful when it creates real value for the people it is meant to serve. That’s why a key part of our process is researching the needs and everyday realities of the users whose situation we aim to improve.
To do that, we use (in-depth) interviews, observations and mobile ethnography to uncover needs and motivations that users themselves – whether employees, students, teachers, patients or customers – may not even be aware of.
Bescomedical // Development of rollator — from user research to the final product
Looking at the big picture
In doing so, we focus on sustainable and social business models and consider the global sustainability goals within existing business models.
puurpuur // Business model development, branding, website, UX design and development of a digital platform for an innovative gastronomy concept
Creating positive experiences
The experience of people who use a product or service largely determines its success or failure.
Good user experience design goes beyond creating reliable and intuitive interfaces, it considers the entire journey across all touchpoints.
In our projects, we take a holistic approach: from product communication and first use to error handling, we design the user experience end to end and continuously validate it through user and usability testing.
Our goal: to create meaningful experiences that spark genuine enthusiasm among users.
Hof Armada // Development of an interactive climate trail for the educational farm Hof Armada
hello@whywedo.com
+49 611 16862110
Bismarckring 3
65183 Wiesbaden
Germany
You can unsubscribe at any time. Your data is safe with us (more about content, privavy protection, etc.).
