From the color scheme to the finished website: a comprehensive design concept to visualize the topics of the non-profit organization in an understandable way.
SPARKING MEANINGFUL CHANGE FOR THE FUTURE
The way we produce and consume food has a profound impact on ecosystems, animals and our own well-being. While today’s food system fuels the climate crisis and accelerates biodiversity loss, it is largely upheld by powerful corporations that use financial resources and lobbying to maintain the status quo. Industrial animal farming and the consumption of animal products play a central role in this dynamic.
Faba Konzepte is an initiative of the non-profit organisation Faba e.V., founded in 2022. with the mission to develop strategies for a socio-ecological transformation of agriculture. The organisation supports existing debates and social movements through educational formats, partnerships and strategic concept papers.
– Faba Konzepte
For effective public outreach and a strong, value-driven presence, visual identity plays a key role. We developed the corporate design for Faba Konzepte – from the logo to the consistent application of the design concept across their website.
» We translate scientific insights on the impacts of today’s agricultural system into accessible knowledge — and share positive narratives to drive its transformation. «
The development of a corporate design & brand
How do you combine professionalism, innovation and openness with an agricultural system that has existed for centuries?
As designers, our task was to translate the organisation’s goals and values into a holistic visual identity that resonates with its audience. We started with moodboards to define the overall direction, then developed the colour palette, visual language and typography. These elements formed the foundation for the logo and graphic assets used across all communication channels.
The visual concept also included defining the imagery: What stories should the website visuals tell? What atmosphere should they create? How should the team be represented?
Finally, all design elements were brought together within a clear, intuitive website layout – placing strong emphasis on easy navigation and meaningful content structure.
The result is a digital presence that balances openness and naturalness with the credibility and innovative spirit of scientific work.
Our
Together with Sabine Besjaew from cüvee, Mia led the development of the corporate identity and website — from early moodboards and color concepts to the final visual design.
Sabine also handled the technical implementation of the website in WordPress, supported by Michael
Eva was responsible for the overall client communication and project management throughout the project.
Insights from our
With whywedo., we found the perfect partner for our branding and website. The collaboration was respectful, professional, and genuinely enjoyable — and our needs and ideas were translated beautifully into the final result. We are extremely happy with the outcome and look forward to working together on future projects
hello@whywedo.com
+49 611 16862110
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65183 Wiesbaden
Germany
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