Our way of working

From the idea to
the finished product

Aber wirklich!

We support innovation processes from the initial problem description to the final developed result. We are convinced that truly outstanding innovations can only be created when people with different perspectives and skills work together to solve a problem throughout all phases of the development process.

Holistic approach

Innovation from a single source

As part of innovation projects, we take on all phases from user research and problem definition to solution development and product design through to physical or digital implementation.

We continuously review the results of our work by creating virtual and physical prototypes and testing them with users.

We pay consistent attention to sustainability both in the process and during implementation and think in terms of closed cycles.

Alongside the development of a new product or service, we also take care of the development of a suitable brand and the corresponding communication measures in analog and digital media.

Agile & Iterative

our work process

Our work process is never rigid or linear. New insights are gained, for example, by researching the needs of users, through practical experimentation or prototyping.

With the help of agile approaches, we are able to continuously incorporate new findings into the development process and significantly accelerate the development time.

sieht zum Beispiel so aus

From design thinking to the finished product

Development of a rollator

Challenges that we love

Our customers come to us with these questions:

Tap on the question to see how we can support you!

I would like to solve a specific problem

... but I don't know how to find the right solution.
In a briefing meeting, we work with you to develop an initial problem description. We use this to develop a tailor-made approach for your innovation project. We are happy to support you with your project from start to finish.
Contact us

I have a product or service idea

... but I don't know how I can implement them.
Tell us about your idea. We will be happy to give you an assessment of the technical feasibility and economic prospects of success. If we can reconcile the idea with our values, we will suggest an individual approach to implementation and support you throughout the entire development process.
Contact us

I would like to make my business model more sustainable

... but I don't know where to start.
We are happy to support you in analyzing your business model and identifying specific fields of action for sustainable and circular innovations, for example in the form of our Circularity Assessment.
Contact us

I want to make my products fit for the circular economy

... but I lack the necessary know-how about concepts and materials.
We are happy to support you in making your products circular. This ranges from training measures for your employees to the implementation of a circular design sprint to develop a circular innovation from the initial idea to the prototype in a short time and test it with your target group.
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We develop products ourselves

... but our internal prototyping process takes far too long and I want to speed up product development.
With a development team tailored to your company, we accompany you through a tightly timed development sprint that offers you a unique interlocking of creative space, development environment and prototyping implementation options.
Contact us

I want to communicate relevant content to my target group

... but I don't know how best to meet her.
Based on a thorough analysis of your company values and the needs of your target group, we develop customized communication concepts that help you to effectively spread your brand message and reach your target group in the right way.
Contact us

And what challenge can we solve with you?

Wir freuen uns, von Dir zu hören

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Wie können wir mit Dir die Welt ein bisschen besser machen?

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hello@whywedo.com
+49 611 16862110

Studio Wiesbaden

Bismarckring 3
65183 Wiesbaden

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